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Gabrielle Chanel was born in 1883 in Saumur into a modest family. Orphaned at the age of 12, she later decided to move to the city to try her luck. She quickly seduced “Boy”, a rich soldier who helped her to start a milliner’s workshop. In 1910 she opened her first hat shop at 21 rue Cambon.

Gabrielle Chanel, who is called “Coco Chanel” by everyone, meets success. In 1913 she opened a shop in Deauville with more sportswear and democratized her vision of fashion, unconventional for the time. The First World War broke out, so Gabrielle Chanel took refuge in Biaritz because she was spared. She will open a shop which will also be successful. After the war, in 1921 Gabrielle Chanel created her first perfume for women, Chanel n°5, a true icon of the brand. Another icon, but fashionable this time, the little black dress. Gabrielle Chanel created in 1926 the little black dress, simple, elegant and fluid, far from the corsets and trends of the time. Afterwards, Gabrielle Chanel continued to create in an unconventional way, for example in 1928 after a trip to Scotland she created a collection with Tweed.

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After the Second World War, when Coco Chanel had gone into exile in Switzerland, she returned to Paris and once again launched trends such as the black-tipped beige sandals (1957). Gabrielle Chanel died in 1971, leaving behind a posthumous collection that was a real success.

The next ten years were not the most beautiful ones for Chanel. Lacking inspiration, the House lost a lot of power. Fortunately in 1983, Karl Lagerfeld was hired by the House and succeeded in reviving Chanel. By combining both his paw and keeping the Chanel style, Karl is considered as the direct descendant of Chanel.

Today Chanel is considered as a great French Luxury House. A true pledge of good taste, Chanel pieces are today classics to have in his dressing room. It is therefore a pleasure for us to be able to offer pieces of the brand for sale. If you wish to get rid of some Chanel pieces, please do not hesitate to contact us!

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    Why Aguttes?


    More than 14 specialized departments

    Personalized accompaniment

    Large and agile organization for the management of "top lots" and particular collections

    International records

    More than 60% of buyers are foreign

    Culture of excellence

    More than 150 lots sold at more than 100 000€ in 2022

    Frequency of sales

    4 annual auctions by specialty

    The press speaks about it